Millions of revelers have at one point or another found themselves under the electric sky of Pasquale Rotella’s surreal dance music events — Nocturnal Wonderland, Electric Daisy Carnival, Electric Forest, the list goes on.
As founder and CEO of Insomniac Events, a now-multimillion dollar event production and promotions brand, Rotella’s attention to detail is unparalleled in a crowded market of corporate festival wannabes.
Before dance music’s explosion stateside, Pasquale held underground parties in many of Los Angeles’ storied neighborhoods beginning in the early ’90s. REVOLT tagged along for an unforgettable trip in rave history revisiting memories and the sites most important to Insomniac’s launch and subsequent growth. Watch the full Insomniac CEO Pasquale Rotella Documentary above.